Deardesign have just completed the new flagship store for fashion brand Lourdes Bergada in Barcelona’s massive L’illa Diagonal.
Following fashion brand’s industrial and minimalistic style, Deardesign created a vast hangar-like feel by including all of the functions of the store, both client and private room, under one roof, but separating them with a curving wall.
This wall, created with 1.000 pieces of beech wood, forms an igloo-like huge presence and becomes a focal point that emphasizes the size of the entire space. Each piece of wood is unique and each piece is visibly numbered, a necessary technical detail for building the wall and a creative design idea to expose the making of. The use of concrete, wood and cement further completes the warehouse-like atmosphere.
The clothing brand is all about simple, clean lines and technical ability, and the industrial feel of the store interior echoes this beautifully.