The New Fame Agenda By Matt Gibson A+D

Opening late last year this Melbourne fashion outlet takes a ‘re-use approach’ to store design.

The new Fame Agenda boutique in Melbourne Central opened late last year and is a picture of re-use. The store, designed by architects Matt Gibson A + D, comprises several re-used features to create a space inspired by Venetian Gothic architecture. The flooring is reclaimed tiger-stripe messmate timber, with change rooms made with recycled Oregon frames and salvaged ‘vintage’ doors.

“We decided to flow with the recycled theme from the flooring to the doors to give the space a real sense of warmth and character that can often be lacking in a shopping centre,” says owner Monica Lim.

“The concept behind the store revolved around transparency and illusion and we have tried to use traditional elements in a new way and kept it sustainable.

” Further to the recycled materials, this project also employs the use of low energy metal halide globes, with “Candle in the Wind” feature lights designed by Mance Design in Melbourne.

Fame Agenda is committed to supporting rising Australian fashion designers such as Arnsdorf, Karla Spetic and Gary Bigeni, while also having its own in-house label. The store offers clothing and accessories.